Doing some good with Camp Quality

A few days ago, my friend Carly, whom we knew from her time at Upper Canada College, reached out to me to help out with some video work for Camp Quality, a wonderful national charitable organization devoted to providing free camp experiences and year-round programming for children with cancer. I readily agreed to take this on as a pro-bono project.

What she needed to do was to create a little compilation video with some archival footage of the kids talking about their experience at the camps as well as some photographs, creating a coherent yearly Thank You video. The footage wasn't shot by us and some of it was lower resolution, but we decided to maintain a straightforward approach and up-rez it, our general approach being that once viewers recognize that something is 'archival' (as opposed to shot-for-commercial, for example), they are willing to forgive a certain lapse in quality, so long as the sound is clear and audible, which it was in this case.

Given our experience putting together such videos for educational institutions (most notably Upper Canada College and Branksome Hall), this was something we decided we'd be happy to help Camp Quality with. And so we gathered all the material from Carly and proceeded to cut together a small and simple 2-minute clip melding all the assets provided together. Our philosophy was to keep it clean and simple and go straight into the children's experiences, minimizing visual distraction, but illustrating their talking points by overlaying the stills atop and around their 'interviews'. 

After a few revisions with Carly, we came to a final version which, though not perfect (deadlines were tight), accomplishes everything it needed to: to recap some of the year's activities while emphasizing the mission of the camps and their impact on the children!

A little further info on Camp Quality, from their website:

ur six overnight camps in Alberta, Manitoba and Ontario are provided to children affected by cancer ages 4-18. The camps are focused on kids building new skills like swimming and hiking, kayaking and storytelling, making friends and gaining memories to last a lifetime.

We also provide a leadership development camp called New Heights for teens and an adventure challenge called Breaking Borders that are designed to challenge each young person physically and mentally. We also have a Puppet Program that uses life-size puppets to teach elementary school children about childhood cancer.

Our camps are fueled by over 450 volunteers who give of their time and talents. These volunteers include our companion counselors who ensure campers have fun, our medical practitioners who ensure the safety of each child and the program and camp directors who lead our amazing programming.

We are supported by a group of generous corporations, foundations, individuals and service clubs who understand the need and how their gifts ensure our camps remain free, and that through their support each child will increase their self-esteem and their quality of life.

Camp Quality invites you to get to know our organization and the meaningful overnight camping and year-round experiences we are providing to children and families.

Mission: Camp Quality Canada is a volunteer, non-profit, charitable organization that strives to improve the quality of life for children living with cancer through camps and year-round family support programs.

Vision: We believe in improving the quality of life for children living with cancer, and for their families. We want them to find joy and hope through the healing power of laughter and optimism, shared experiences and ongoing support.

If this strikes a chord and you'd like to pitch in also, please reach out directly to the wonderful at Camp Quality through their website, here.

[VIDEO]: Watch Scenes From Our Night At The Yves Saint Laurent Beauty CLUB Pop-Up Party

Our Daisy Chain for the Coca Cola Open Happiness Project